Order online, pick up today at the store. Free shipping on orders over $99
Open now · closes 5 PM

Jacksonville’s most knowledgeable supplement shop

Pre-workout, protein, creatine, aminos and recovery from the brands lifters ask for by name. Tell us your goal and we’ll tell you what actually works, then grab it today in the store or online.

Brands you knowMyogenix, Dymatize, PEScience, AllMax and more
Pick up todayOrder online, grab it at the counter
Advice that’s freeAsk us anything, in store or online
Ships fastFree shipping on orders over $99

Shop by goal

What are you
training for?

Start with the result you want. We’ll show you what to take, in what order, and why.

On the counter

What Jacksonville
is grabbing

Shop everything

New · 3D store

Walk our aisles from your couch

Step inside a 3D version of the shop. Walk the shelves, pick up any tub to see the price, and add it to your cart without leaving the aisle.

Enter the 3D store
Phil, owner of First Coast Nutrition

Meet the owner

Hey, I’m Phil

I got into the nutrition business back in 1995, as an outside sales rep alongside Optimum Nutrition. After that came Labrada, VPX, Twinlab and USPLabs, covering Florida from the south end up into Georgia. When I opened my own store in Jacksonville, the idea was simple: carry more than the chain stores do, and give people a straight answer.

“Get a good whey protein and work out. If you’re taking in enough protein and your diet’s on point, you can build muscle.”
Phil, on the one thing he tells everybody
  • 1995in the business
  • Jaxlocally owned and run

The counter conversation

Ask us before you buy

Most people walk in with a question, not a shopping list. Tell us your goal, your training and how much caffeine you can handle, and we’ll put together a stack that makes sense. Same advice online.

Build my stack
YouI want to put on size but I’m not trying to spend a fortune. Where do I start?
PhilStart with protein and creatine. That’s the base for almost everyone. Get those consistent before you add anything else.
YouDo I need a pre-workout?
PhilOnly if you need the energy. If you train late or you’re caffeine sensitive, we’ll point you to a stim-free pump option so you still sleep.
YouWhich protein actually tastes good?
PhilCome try a few. We’ve tasted most of what’s on the shelf, and we’ll tell you which flavors are worth it and which ones aren’t.

First Coast Rewards

Every rep counts. So does every dollar.

  • 1 point for every $1, online and at the counter
  • Every 100 points is $10 off, used right at checkout
  • Double-points days and free-item specials for members
  • Already earning in the store? Your points come with you

Come see us

Stop by the shop

12200 San Jose Blvd, Suite #21, Jacksonville. Order online and it’s waiting at the counter, or come in and talk it through.

  • Monday10 AM – 7 PM
  • Tuesday10 AM – 7 PM
  • Wednesday10 AM – 7 PM
  • Thursday10 AM – 7 PM
  • Friday10 AM – 7 PM
  • Saturday10 AM – 5 PM
  • Sunday11 AM – 4 PM
Jacksonville, FL 12200 San Jose Blvd, Suite #21 Get directions